Leap of Faith

Creating an online business can seem daunting, especially if you haven't had any business experience. There will undoubtably be topics that you will need to learn from scratch, while there may be others you've already had some experience with.

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In this 8 week, one-on-one program, I will guide and coach you in setting up your online business. 

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Topics Covered:

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• Define what your business will be.

This is critically important as your business must make you happy for you to keep doing it. It must align with your values and beliefs and must be 'your' business, not what someone else wants you to do.​

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• Identify your ideal customer/client.

Successful online businesses cater to specific people. If you try to serve the whole world, you serve no one. Defining the characteristics of your ideal customer will allow you to create clear and compelling messages to them and establish the rapport needed to work with them.

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• Identify and implement the tools you need.

There are thousands of tools available for online businesses, but you only need a few at the beginning. By taking the information we've gathered from the previous steps, we can zero in on the minimum set of tools you require. This allows you to start faster and shortens the learning curve.

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• Social Media.

Being 'social' is much more than just being on Facebook. There are many 'social' channels available for you to use for your business. Here, we'll explore all the main 'social' channels and identify the pluses and minuses of each, with an emphasis on the various channels that might be useful to your business.​

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• Your online presence.

This is where you decide where you want to show up online. For example: if your ideal client is mainly on Facebook, having a YouTube channel won't be of much help. Here we really focus on the 'social' channels that will be the best fit for your business and for your ideal client so that you can quickly connect with them.​

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• Marketing and PR.

It was once said "Build a better mousetrap and the world will beat a path to your door". That is no longer true (if it ever was). To be successful you need to make your customer aware about what you have to offer and then to trust you enough to make that purchase. This is not a one-shot process. Here we cover the types of marketing available to you and how to use them effectively so you can create a loyal bond with your ideal customer.

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• Make your sales.

All the work you have done to this point will mean nothing if your customer can't buy your product. Here we cover how to create a compelling sales message and how to create a 'sales page' that makes it easy for your customer to buy your offering with confidence. This can be one of the trickiest steps as one slip can lose you not just the sale, but the customer as well. Here we show you how to avoid those slips AND build your long-term relationship with your customer.​

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• Legal and Taxes.

In an ideal world, these would not exist, but the reality is that they do, and being unaware of them can land you in a lot of trouble. In this section, we'll discuss topics such as "Terms and Conditions" and your "Privacy Policy". On the topic of taxes, we'll provide a high-level view of what you should be aware of and where to find further information.